Dollar Tree Burn Relief Gel Recall Issued Due to Child Poisoning Risk

Dollar Tree has recalled more than 300,000 burn relief gel packs, after government safety officials determined that the packaging does not comply with federal regulations, and may pose a risk of child poisoning due to a lack of child resistant caps. 

The Assured Burn Relief Gel recall was announced by the U.S. Consumer Product Safety Commission (CPSC) on December 10, after the agency determined the gel fails to comply with the Poison Prevention Packaging Act, requiring child resistant containers for potential hazardous products.

While no injuries or incidents have been reported to date, if a child swallows the burn relief gel they may suffer severe poisoning complications.

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According to the CPSC, the burn relief gel does not contain any hazards for its intended use outside of the labeling hazards. The CPSC has forced the recall specifically for the failure to provide child resistant packaging for a product containing hazardous ingredients if swallowed by young children.

The burn relief gels contain lidocaine, which is a medication used to numb tissue in the body by preventing nerves from transmitting painful impulses to the brain. Potential side effects of swallowing lidocaine can be extremely harmful to young children and pose poisoning risks. If swallowed, the user should seek immediate medical attention.

The recall includes Assured Burn Relief Gel products sold in a blue box with white letters reading “Burn Relief” and red letters reading “Burn Relief Gel”. The product was sold under the Assured brand name and the recall includes packages with UPC code 6 39277 09311 0. Inside of the box package is a blue and white seven ounce tube labeled “Burn Relief Gel” measuring approximately 5 inches long and 1 inch wide.

The burn gel was manufactured in China and imported by Greenbrier International, Inc. of Chesapeake, Virginia where it was sold nationwide at Dollar Tree, Dollar Bill$, Dollar Tree $1 Stop, Deal$, Deals and Dollar Tree Deal$ stores from March 2015 to October 2015 for $1.

Customers are being asked to stop using the burn gels and return the product and its packaging to the store it was purchased at for a full refund. Customers with further questions or concerns should contact Dollar Tree at 800-876-8697 or visit them online at and navigate to the “Product Recalls” link.


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