L’Oréal SoftSheen Amla Hair Relaxer Class Action Lawsuit Filed Over Burns, Blisters, Hair Loss Problems
A class action lawsuit over L’Orèal SoftSheen Amla Relaxer products has been filed against the cosmetics manufacturer, alleging women have suffered hair loss, burns, irritation and other problems.
The complaint (PDF) was filed by Sharon Manier, Dorothy Riles, and Lakeytra Nero in the U.S. District Court for the Central District of California on September 15, seeking class action status on behalf of all women who purchased SoftSheen Alma hair relaxer.
According to allegations raised in the lawsuit, the manufacturer failed to warn women about the risk of hair loss, breakage, chemical burns, blistering and irritation. In addition, the products were also allegedly marked falsely as an Amla oil-based product.
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“In fact, the Product contains hardly any Amla Oil (or Phyllanthus Emblica (Indian Gooseberry) Fruit Extract) at all,” the lawsuit states. “The true ingredients in the Amla Relaxer are a dangerous mix of irritants and potentially toxic substances.”
L’Orèal acquired Soft Sheen Products, Inc. in 1998, which was the nation’s largest African American owned beauty products company at the time. It has continued to sell products under the SoftSheen-Carson Laboratories label, including the SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer, which is primarily marketed to African American women.
The SoftSheen Amla class action lawsuit indicates that the manufacturer claimed the products were not only safe, but nourished hair and helped it grow healthier. However, the plaintiffs say the opposite is often true.
Riles indicates that she suffered bald spots, burns and scabs on her scalp from the hair relaxer, and still suffers from damaged and unhealthy hair. She occasionally wears a wig to cover the damage.
Manier, who purchased the product in July, began to immediately suffer scalp irritation, even after doing a strand test and using the scalp protector, as the instructions on the box indicated. She quickly began to wash the Amla relaxer out, however, her hair began to fall out and she now wears partial hair pieces to counter the hair loss.
Nero also indicates she followed the strand test and scalp protector instructions, but also suffered hair loss and scalp irritation. The lawsuit indicates her hair continues to be thin and damaged.
In addition to their complaints, reviews on Amazon.com and other sites contain one testimonial after another from women who suffered irritation and hair loss after using this product.
“Don’t use it! My 26 year old daughter is upstairs crying her eyes out because her hair is gone,” one commenter stated. “And I (her mother) relaxed it for her. We followed directions she has been relaxing for years. We did not leave it on too long. She now has no hair on the sides or back of her head.”
” Attention ladies.. DO NOT USE THIS PRODUCT!!!!!!!” another woman warned. “My hair is falling out in clumps and I have no hair in the lower back of my head at all. This company has to be sued and this product needs to be taken off the market. No one should have to go through this at all.”
The lawsuit presents claims of breach of warranty, unjust enrichment, fraud, negligence, and violations of consumer protection laws, seeking to include class on behalf of all individuals in the United States who purchased the products.
ElissaSeptember 27, 2022 at 12:36 am
My hair fell out in patches an my hair was rubbish from no lye relaxer olive oil
AnnaMarch 30, 2021 at 9:11 am
Immediately after using Dark and lovely straightener I send pictures to the company showing chunks of my hair! been devastating it haven’t grown back company offered me $90 for hair treatment I refused
RachelOctober 9, 2017 at 7:10 pm
On October 30th, 2013, I contacted Sift Sheen Carson with the following email. I normally use use the Olive Oil relaxer and they were all our at Walmart so I purchased your Optimum Amla Legend relaxer. Worse mistake of my life. My friend was doing my relaxer and before she even did a quarter of my head it started tingling and burning. After I washed my relaxer out I knew my I would have a lot of b[Show More]On October 30th, 2013, I contacted Sift Sheen Carson with the following email. I normally use use the Olive Oil relaxer and they were all our at Walmart so I purchased your Optimum Amla Legend relaxer. Worse mistake of my life. My friend was doing my relaxer and before she even did a quarter of my head it started tingling and burning. After I washed my relaxer out I knew my I would have a lot of burns and I sure did. now 2 weeks later my hair has been literally falling out. hair everywhere..from the scalp and root just coming out my head. I have thick shoulder length hair and its so thin now. All the places that were burnt are practically bald. I regret the day I ever saw your product on the shelf and I will ensure no one I know ever buys it ever.
MartriceJune 22, 2017 at 2:22 pm
I use softsheen alma legend hair relaxer and it took my hair out and scabe and burn my hair so bad and i was in pain and loss about 5 inches of growth and have a bald spot resulting in wearing wigs . how can i file a law suit against this company.
ShelleDecember 24, 2016 at 5:42 am
In the areas I used this product, I am either completely bald or so thin that I might as well be bald. My hairline will NEVER recover. I got blisters and burns, but I never expected permanent hair loss. When I look at my hair, all I can do is cry!
TonyaDecember 20, 2016 at 6:55 am
I used this product also and it immediately brought my hair out. My scalp was burned and blistered.
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