Kid’s Preferred Wind-Up Toy Recall Issued Over Choking Risk

Nearly 600,000 children’s wind-up toys sold at Carter’s, Walmart, Target and various other popular toy stores have been recalled, due to a risk that the metal handle may detach, posing a choking hazard to children. 

The Kids Preferred wind-up musical toys recall was announced by the U.S. Consumer Product Safety Commission (CPSC) on October 19, 2017, following at least six reports of problems where parts of the toys wind-up assembly and handle detached.

Although no injuries have been reported to date, children may choke on the broken pieces of the musical wind-up toys if swallowed or placed in their mouths.

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The recall includes Carter’s Child of Mine, Guess How Much I Love You and Just One You brands of wind-up musical plush toys that are equipped with a metal wind-up mechanism that can be turned to play music. The toys were sold in a variety of animal characters including a kitten, owl dog, giraffe, elephant, lamb, dinosaur, zebra, unicorn, monkey, and rabbit that are marked with a model number and batch code printed on the smallest white sewn label.

The toys were manufactured in China under Kids Preferred LLC, of East Windsor New Jersey. They were sold at Carter’s, Target and Walmart stores along with various other retailers and online from January 2016 through August 2017 for between $11 and $20.

According to the CPSC, an estimated 587,000 units were distributed for sale throughout the U.S. and an additional 1,000 were shipped to Canada for sale.

Customers are being asked to take the toys away from children immediately and to stop using the recalled musical toys. Customers should contact Kids Preferred toll free at 888-968-9268 or visit them online at and navigate to the “Product Safety” link for information on how to receive a free replacement toy.


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