JUUL Vaping Lawsuit Claims Teen Became Hooked Due to Deceptive Marketing Targeting Children

After becoming addicted to vaping when he was 17 years old, a California teen has filed a product liability lawsuit against JUUL Labs and other defendants, indicating that they purposefully preyed on underage customers to get them addicted to nicotine and electronic cigarette devices.

The complaint (PDF) was filed by Cody Boyens in California Superior Court on July 23, indicating that he was attracted to JUUL vaping by the use of flavors and marketing campaigns intended to target teens.

Boyens began vaping using JUUL pods when he was 17, and indicates that now has a nicotine addiction.

Did You Know?

Millions of Philips CPAP Machines Recalled

Philips DreamStation, CPAP and BiPAP machines sold in recent years may pose a risk of cancer, lung damage and other injuries.

Learn More

“Plaintiff did not know how much nicotine JUUL contained or that JUUL was specifically developed to create and sustain a nicotine addiction when he began using it,” the lawsuit states. “Plaintiff was attracted to and used JUUL’s Mango and Mint flavors.”

In recent years, JUUL vape pens have quickly grown to dominate the market for electronic cigarettes, especially among teens and young adults. The JUUL pods are designed to look like USB thumb drives, allowing the vaping habit to be hidden from parents, teachers and other adults. In addition, the manufacturer sells the product in various candy-like flavors, which critics indicate are designed to encourage non-smokers to begin vaping, leading to JUUL addictions due to the levels of nicotine contained in the pods.

The case joins a growing number of JUUL vaping lawsuits filed by young adults, teenagers and parents, claiming that the manufacturer targeted their addictive product toward teens and withheld important safety warnings.

Recent FDA data indicates teen e-cigarette use has reached epidemic levels. In fact, e-cigarettes have become the most popular form of tobacco among teens.

A recent study indicated that e-cigarette advertising reaches 80% of middle and high school students in the U.S. Another study warns that vaping during adolescence quadruples a teen’s risk of becoming a cigarette tobacco smoker later.

In February, the American Lung Association gave the FDA a failing grade for not doing enough to prevent teens from using and buying e-cigarettes. Vaping is now the most popular form of tobacco youth among U.S. teens, with rates of teen use jumping by 78% from 2017 to 2018 alone.

In 2011, when the FDA first said it would regulate e-cigarettes, only 1.5 percent of teens vaped, but now more than one-third of teens use e-cigarettes.

Recently, the American Academy of Pediatrics also called on the federal government to implement more stringent vaping laws across the country, and not wait another year to act.


"*" indicates required fields

Share Your Comments

I authorize the above comments be posted on this page*

Have Your Comments Reviewed by a Lawyer

Provide additional contact information if you want an attorney to review your comments and contact you about a potential case. This information will not be published.

NOTE: Providing information for review by an attorney does not form an attorney-client relationship.

This field is for validation purposes and should be left unchanged.

More Top Stories

Bard 3DMax Hernia Mesh Lawsuit Set for Trial To Begin in April 2024
Bard 3DMax Hernia Mesh Lawsuit Set for Trial To Begin in April 2024 (Posted today)

With thousands of Bard hernia mesh lawsuits pending in the federal court system, a fourth bellwether trial will be held in the spring, involving allegations that defects with Bard 3DMax caused painful and permanent injuries.

Ozempic Gastroparesis Lawsuit Filed Over Failure To Warn About Permanent Stomach Problems
Ozempic Gastroparesis Lawsuit Filed Over Failure To Warn About Permanent Stomach Problems (Posted 2 days ago)

A South Dakota man has filed one of the first gastroparesis lawsuits against Ozempic manufacturers, alleging that users have not been adequately warned about the risk of severe vomiting and long-term stomach side effects.