Target Bunny Sippy Cup Recall Issued After Injury Reports

About 264,000 Target bunny sippy cups have been recalled from store shelves following reports that suggest the design may cause young children to suffer eye injuries from poking themselves with one of the ears. 

The Target sippy cup recall was announced by the U.S. Consumer Product Safety Commission (CPSC) on April 26, after Target received at least six reports of incidents where children stuck themselves in the eye during normal use.

The problem appears to be with the rabbit shape of the cups, which include a pair of long, rigid ears. One of the ears points straight up and children can accidentally stick that part of the cup into their eye while trying to drink out of it, according to the CPSC.

The recall affects two models of Target Home Bunny Sippy Cups, including a pink “female” cup with a model number of 200020683 and a blue “male” cup with a model number of 200020884. The model numbers are located on the bottom of the cups, which have handles on both sides and come with a white bunny head screw-on lid.

The recalled cups were sold exclusively at Target stores nationwide from February 2013 through April 5, 2012 for $3.

The CPSC recommends that consumers who have the cups stop using them immediately and return the cups to any target store for a full refund. Consumers with questions can call Target at (800) 444-0680 or can visit the company’s website at www.target.com.