11 results

• New FDA Rule Will Require Clear, Conspicuous Warnings on Drug Ads for Consumers

  November 22, 2023

  Martha Garcia

  The FDA has published a new rule on direct-to-consumer drug advertising in TV and commercials, calling for warnings and recommended uses to be clear, concise and neutral.

• Study Finds Media Coverage Can Increase Drug Prescribing Despite Lack of Scientific Evidence

  June 19, 2023

  Martha Garcia

  Harvard researchers warn that media coverage can convince consumers to seek drug prescriptions they do not need and which may have no benefits for them.

• Drugs Advertised on TV Often Have Low Therapeutic Value, Study Finds

  January 26, 2023

  Irvin Jackson

  Harvard researchers warn that drug companies spend billions of dollars advertising medications which are not as effective, and often more expensive, than other options, researchers warn.

• Conflicts of Interest Rampant In Healthcare Industry, Requiring Oversight: Study

  November 16, 2021

  Russell Maas

  A new study reveals the potential extent to which the medical device and pharmaceutical industries are influencing important health care decisions and how they can conflict with patient needs.

• FDA Study Seeks To Understand Effects Of Drug Names On Consumers, Doctors

  January 23, 2020

  Martha Garcia

  A proposed FDA study would look at the effects drug names have on perceptions of their effectiveness by consumers and doctors.

• FDA To Study Direct-To-Consumer Drug Advertisements in Magazines, Other Print Publications

  August 27, 2018

  Irvin Jackson

  The FDA is taking public comment on new studies that will look at how drug risks are presented in direct-to-consumer print ads.

• New FDA Studies To Take Closer Look At Drug Advertising and Marketing

  March 19, 2018

  Irvin Jackson

  The FDA says it intends to launch an array of studies looking at drug marketing, it's accuracy, and effects on consumers and healthcare providers.

• New FDA Study Will Test Consumers’ Ability To Spot Deceptive Drug Ads

  January 15, 2018

  Irvin Jackson

  The FDA is preparing to conduct studies on whether doctors and consumers can detect deceptive drug advertising on websites.

• The Longer The List Of Drug Side Effects In An Ad, The Less You Pay Attention: Study

  October 19, 2017

  Irvin Jackson

  A new study suggests that consumers tend to tune out long lists of drug side effects, causing them to miss important safety warnings.

• Shorter Drug Side Effects Lists Easier To Remember In TV Ads: Study

  August 18, 2017

  Russell Maas

  The findings of a new study seem to back the FDA's belief that consumers will take more notice of drug risks in commercials if those lists are shorter and only focus on the most serious side effects.